LS Power Launches New Brand Identity

News

Building on LS Power’s long history of industry leadership, the new brand reflects the firm’s mission to solve complex energy problems to improve the world

NEW YORK, June 16, 2025 – LS Power, a leading development, investment, and operating company focused on the North American power and energy infrastructure sector, today launched a new brand and visual identity.

For decades, LS Power has been at the forefront of the energy industry’s evolution, and this rebrand reflects its commitment to remain there. LS Power is focused on solving some of the most complex challenges facing the energy sector today, while  advancing reliable, affordable, and impactful solutions. The new brand launch comprises a new visual identity, including a new logo, color scheme, and typography, as well as a new website and revamped social media presence.

“For 35 years, LS Power has helped to drive new solutions across the energy ecosystem.  Our new brand reinforces our role as problem solvers, with a continued commitment to innovate and lead during this unprecedented period of change and opportunity in our industry,” said Paul Segal, LS Power’s Chief Executive Officer. “Our rebrand comes at a pivotal point in our industry’s evolution, underscoring the importance of our efforts to provide communities and other stakeholders with affordable, reliable, and efficient energy and related infrastructure for generations to come.”

“LS Power’s new brand speaks to our focus on accelerating innovation with industry leading  energy and power infrastructure and customer-centered solutions,” said Darpan Kapadia, Chief Operating Officer of LS Power. “We are pragmatists—not idealists or idealogues. Guided by the clarity of our mission, we will drive America’s energy expansion with the grit and authenticity that define our culture.”

LS Power’s new brand positioning is based on three pillars:

  • Transformative Pragmatism: Determination to solve problems responsibly and provide clarity in a challenging and complex world.
  • Empowerment: Commitment to creating a network of solutions that empower the people and communities LS Power operates in.
  • Agility and Adaptiveness: Anticipation of challenges to meet the moment and drive the future.

For more information about LS Power’s new brand, visit the revamped website: www.lspower.com.

Founded in 1990, LS Power is a premier development, investment, and operating company focused on the North American power and energy infrastructure sector, with leading platforms across generation, transmission and energy expansion solutions. Since inception, LS Power has developed or acquired 50,000 MW of power generation, including utility-scale solar, wind, hydro, battery energy storage, and natural gas-fired facilities. Through its transmission business, LS Power Grid, the company built and operates 780+ miles of high-voltage transmission and 7 transmission utilities and has another 375+ miles currently in construction or development. LS Power actively invests in and scales businesses that are meeting the growing needs of the energy expansion, including electric vehicle charging, demand response, microgrids, renewable fuels and waste-to-energy platforms. Over the years, LS Power has raised more than $76 billion in debt and equity capital to support North American infrastructure. For information, please visit www.lspower.com.

Latest Articles